Spotlight article


Where do we go from here?

Transforming your business successfully in a post-Covid world

Nothing could have prepared businesses for what happened this year: the unprecedented upheaval and disruption on a global scale that has fundamentally changed how we live and work. Naturally, this led to a major focus on short-term firefighting, which accelerated the digital transformation process many organisations had already begun in the quest to enable home working to maintain operations. Now is the time to take stock, review the changes you’ve made and assess what further transformation is necessary to thrive in this new evolving world. Are you as ready as you can be to deal with any fresh challenges, whatever their nature? How can you stay in tune with new and changing customer needs and preferences? Although the current chaos has hit most businesses very hard, some have dealt with the situation better than others regardless of sector. To understand what success looks like going forward, Vodafone went in search of those organisations that are future ready now to discover their distinguishing features and create a blueprint for continued transformation. So what does future-ready business look like?


Resilience in the face of disruption


Adapting to changing customer and social behaviour


Sustainability as standard


Opportunities of a data-heavy world


 Nurturing the talent to succeed


Towards sustainable success

What’s interesting about these five future ready factors are the key themes that emerge as watchwords for every business going forward: people, social responsibility, sustainability, data and technology. Using these key elements to transform your business going forward will help deliver sustained success – whatever the world throws at you.

The Vodafone Business Future Ready Report 2020